"We are committed towards proper ad management"

Manish Adhikari

Managing Director

MARS Pvt Ltd. 

"We are committed towards proper ad management" 

Today’s markets are, no doubt, highly competitive.  To sustain and thrive in such markets, every business/brand needs to reach the right audience with the right massage.  And, herein lies the importance of advertising management. Such management is a controlled process of employing creativity, marketing, and media tools to sell a product or service to the targeted customers.

Without this process in place, the creative campaigns are ineffectual, marketing strategies go for a toss, and media planning turns unfruitful.  

Mars Advertising has always been well aware of this fact.  So, while conceptualizing and executing any communication project, it meticulously follows all crucial phases of ad management. These phases include conducting market research, orchestrating creative plans, determining media vehicles (print, radio, TV, outdoor, digital, etc.), and measuring effectiveness, among others.

To ensure effective management of advertising activities, this organization is leveraging its human and other resources to the limit. When it comes to manpower, there is twelve dedicated personnel in the creative, marketing, and media departments. At the same time, professionals related to content writing and digital marketing are sometimes outsourced. Mars is also strategically mobilized its public relations with related stakeholders (like suppliers, vendors, etc)    

To ensure effective management of advertising activities, this organization is leveraging its human and other resources to the limit. When it comes to manpower, there is twelve dedicated personnel in the creative, marketing, and media departments.

Our efforts towards sound advertising management have paid off. Let’s take, for example, the communication campaign of Dish Home.  The very campaign was launched a few years back with the prime theme of “Khusiko Connection (Connection of Happiness). It assisted the brand to reap both tangible and intangible values.

Lately, there has been astronomical growth in online advertising in the country. Such advertising now also occupies as much as 70 percent of the total work volume of Mars. So, our entire ad management process is now focused on it. This is for this reason that we are hiring more experts to enhance the execution of online ads. 

Advertising management is a challenging task and it takes ideas and insight to launch a truly successful advertising campaign. Moreover, only by keeping the big picture in mind, do the management skills come into play. If the advertising campaign works well for a long, reaches the right customers, and ensures the expected Rate on Investment (RoI), it will help the related company to grow and thrive.

Some Tips for Stress Management 

 In today’s society, the problem of stress does not any stress.  Its prevalence is too common among people from almost every walk of life. Stress is defined as the physiological and psychological response of a person to particular situations which s/he finds simply overwhelming.

  Such situations may pertain to job ss, marital problems,  hectic daily schedules, major personal illness/injury,  death of loved ones, etc.   Fortunately, there are many ways we can insulate our mind and body from being hampered by them.  Some major such ways are as follows:

 1. Do practices like yoga and reiki

 Practices like yoga and reiki offer proven benefits in terms of managing stress. Yoga is considered a complementary and integrative medicine approach. It adopts various body postures, breathing techniques, and meditation (that helps one to stop regretting the past and worrying about the future by bringing back to the present).

  So, yoga fully assists you to bust stress by ensuring mental and physical well-being.        Like yoga, reiki is also a complementary health approach.

 In this method, practitioners place their hands on or just above different areas of the client’s body to treat the energy blocks.  With this, s/he achieves a great level of mental and physiological revitalization and better cope with stress.

2. Go for a Walk

Going for a walk can help relieve one’s stress in minutes.  It allows you to enjoy a change of scenery, get the benefits of exercise and acquire a positive frame of mind.

 Walking can be taking a stroll around the areas of the office/home or visiting the nearby park/temple/marketplaces. Whatever it may be, walking is a simple yet effective way to rejuvenate both mind and body.

3. Getting engaged in creativity 

Being in touch with one’s creative side is one of the best ways to relieve stress.  Even if s/he does not consider yourself a creative person, the act of stimulating the mind through works related to creativity can help him/her approach his/her life in a new, healthy way. Such works can be coloring books (Adult coloring books have risen in popularity these days because of the mental benefits they offer), learning new skills (like singing, dancing, woodworking, glass blowing, cooking, etc.), and writing a story or poem, among others. At the same time, creative tasks like building or refurbishing furniture and photography could well help one in tiding over the problem of stress. 

4. Opting for aromatherapy

Aromatherapy inherently offers remarkable benefits for stress relief. It can make you feel more energized, more relaxed, and more present at the moment.

Certain scents are scientifically proven to alter brain wave activity by decreasing the stress hormone levels in the body. Whether it may be diffusers, aromatic spritzers, inhalers, or any other such product, adopting some aromatherapy in daily life enhances both physical and emotional health.

5. Sharing intimacy with loved ones

Sharing physical intimacy with the nearest and dearest people can do a lot to relieve stress. While hugging them especially, oxytocin is released in the brain of the person. The very hormone uplifts his/her spirit by ensuring higher levels of happiness and lower levels of stress.  

Hugging loved ones is one of the simplest forms of stress relief available.