Sound management, indeed, pays off

Prashanna Panta

Deputy General Manager-Operations

Changan Auto

The management of any organization/ company is the optimum mobilization of available resources.  Such mobilization simply aims to attain the set organisational mission, goals, and vision.  In this context, Changan Auto, a subsidiary of Morang Auto Works (MAW), has been managing the resources pertaining particularly to human, finance, and customer relations with more priority.

The company treats its employees as an asset, not a liability.  So, various measures are being adopted to harness the very asset to the hilt. There is a separate MAW Skills Academy that teaches both human skills (also called “soft skills and “non-technical skills”) and technical skills to the staff members in a periodic manner. The former is related to the development of traits like mindfulness, creative thinking, resilience, etc.  And, the latter pertains to specialized knowledge and expertise in mechanics and finance, among others.  These two kinds of skills are taught by internal and external trainers. At the same time, the HR policy has a provision for distributing financial and non-financial rewards. The very provision aims to impel the staff members to unleash the best in them.   

When it comes to the management of customer relationships, Changan Auto is applying a strictly out-of-the-box strategy. We do not approach the customers just with the intention of selling but also to build strong connections with them. As part of forming such connections, the company asks them for their valuable suggestions/opinions regarding its services. Subsequently, such suggestions are diligently adopted to constantly enhance of our service standards.        

As far as financial management goes, the company plans and implements its financial activities like procurement and utilization of funds in a systematic manner.   This has helped to ensure a regular and adequate supply of working capital, maximum fund utilization, and safety on investments, among others. 

Under financial management, Changan Auto is also adopting the practice of cash flow projection.  The practice offers advantages like helping to anticipate cash flow bottlenecks so that they can be resolved at an early stage. Similarly, through it, you can expect high surpluses in the coming days, thus making it easier to make new investment plans.

Currently, the entire automobile industry is facing financial turmoil due to a liquidity crunch in the financial system.  In this context, cash flow projection has become all the more important for us to continuously move forward. 

As a system-driven company, Changan Auto is handling its overall management not on an ad hoc basis but in a planned manner.  Fortunately, this is also paying off in terms of business growth.  The relatively high number of sales of the passenger vehicles of the Changan brand like pick-ups and sedan cars introduced 9 months back in the Nepali market. attests to this fact.