BSH, Laxmi jointly launch Bosch brand store

KATHMANDU, OCTOBER 18 : BSH Home Appliances and Laxmi Electro Tech Pvt.Ltd, have jointly launched Nepal’s first-ever Bosch brand store in Kathmandu yesterday. The former is said to be the largest manufacturer of home appliances in Europe, while the latter is an entity of Laxmi Group, Nepal. 

Located at IT Plaza (Opposite Kathmandu Plaza) in Kamaladi, this state-of-the-art store displays Bosch’s home appliances including Refrigerators, Washing Machines, Dishwashers, Mixer Grinders, and more.

Through this store, BSH Home Appliances aims to cater to Nepal’s growing base of quality-conscious consumers who are looking for high-performance products that can add comfort and convenience to their everyday life.

Commenting on their market entry in Nepal, Neeraj Bahl, MD & CEO, of BSH Home Appliance (India & SAARC) said, “We are thrilled to open the doors of our first brand store in Nepal. This is a crucial step toward our expansion strategy for SAARC and we are humbled to have a strong partnership with the Laxmi Group in this endeavor. Nepal is a fast-growing market for home appliances and has tremendous potential for growth.

"We are confident that our German legacy combined with our deep understanding of the local cultures, our strong service network, and our passion for consumer-centric innovations will help us deliver tremendous value to consumers in Nepal. Our products across refrigeration, laundry, dishwashing, and cooking are loved by consumers all around the world and we will soon become a household name in Nepal as well. I would like to take this opportunity to personally welcome all our customers and partners to visit this beautifully designed Bosch brand store in Kathmandu.” 

Speaking about the partnership with Bosch, Nirakar Shrestha, Executive Director, of Laxmi Group said, “We are delighted to have inked this strategic partnership with BSH Home Appliances to bring in great product ranges to Nepalese customers. Laxmi Group consistently strives to bring the best of products and services to the people of Nepal and with the launch of the first-ever Bosch home appliances brand store in Nepal (Katmandu) that displays a wide portfolio of home appliances, we promise to deliver an enriching experience to all the customers.  We have Strong confidence in the superior quality of Bosch, and with the customer-centric approach that we thrive in, we can drive the confidence of Nepalese consumers towards the brand and make Bosch one of the most preferred home appliances brands in Nepal.”